What is Adjoy?

The Video Platform With a Heart

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What is Adjoy

Adjoy is the social fundraising video platform. From small community-organizations, to worldwide charities, the Adjoy video platform was designed to raise awareness of important issues, while raising money for associated causes.
How does it work?
Adjoy campaigns are powered entirely on goodwill through social media sharing. How? By tying viewership and sharing to charitable donation, users become fundraisers from the comfort of their own desktop or mobile devices.
But, really. How does it work?
A user chooses a video that he/she wants to spread around the internet, and an associated charity. The user might represent a sports team, small business or even a brand. Or perhaps it’s someone like you or me, who simply wants to do some good in the world. A pledge is made (let’s say $100), and the user picks a monetary value for any social action for the video (e.g. twitter sharing, Facebook “liking”, etc.). When other users watch the video, they can also pledge, or they can simply share, knowing that they did a little bit to keep the joy flowing forward. The Adjoy billing and video display system does the rest, including providing the charitable receipts to the user, once the donation occurs.
Why Not Use YouTube or Some Other Video Service?
We do recommend that you use YouTube or Vimeo, or any of the great video services available. But, the advantage to using Adjoy is that our platform provides a sharing incentive, which the other platforms don’t offer.

Share in Our Dream

So, why did we start Adjoy in the first place? 

Anyone who knows how hard it is to run a startup, understands the challenges of pushing towards the realization of an idea. Adjoy was founded in 2006, with the goal of bringing advertisers closer to viewers, by providing some “hook” that would benefit viewers, rather than annoy them. Eventually, we saw the potential in what we could do, in using the transformative magic of video to help make the world a better place. But, the big question: HOW?

adjoy-givegauge imageOur first invention was the GiveGauge™. This little “odometer” rested on the bottom right of our video player, and counted upwards as users watched more and more video. We tested this in Beta trials, and it worked well. But it wasn’t a homerun. But, during this same Beta trial, something magical happened. People were watching the video at a slightly increased rate, and were sharing it on Facebook and Twitter like wildfire, in order to spread the joy.

Some people didn’t even watch the video, and shared it anyways.

This told us that something very special was happening. A small horse farm and a simple video about horseback riding ended up receiving over 100 Facebook recommendations in a few days. This is unheard of for a small business. Cover stories for major online media publications often only get a few hundred Facebook recommendations, and a simple video about horseback was hitting right up there with the big boys.

Where are we Going Now?

It took a few years, hundreds of thousands of dollars, thousands of hours, and countless lines of code, but Adjoy finally took the first step on a thousand mile journey. Our new platform is launching in June 2012, as the premiere awareness and fundraising platform. By summer of this year, users, businesses and brands will be empowered by our tools. You will be able to start your own Adjoy campaigns with a seed donation, helping raise awareness and money for causes that need your time, attention and resources.
hammer image

We are the Hammer. YOU are the Carpenter.

We are technically-minded people who are committed to creating the best online tool possible for changing the world in a positive way. But, a tool is nothing without a creator. Think about how YOU can make change happen, with this incredible platform. A few dollars to get a video rolling into the social media universe, where it takes on a life of its own. What problems do YOU want to solve? Hunger relief? The energy crisis? The war in central Africa? A cure for diabetes? Let us know, and we will find a way to make it happen together.

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