Originally printed on January 25th, 2012 in Mediapost. Mediapost is the largest online trade publication for media and marketing professionals. To see the original article, click here. by Brad Stewart, CEO Adjoy Inc. I posted the following status update on Facebook about a month ago: My son came across a picture of a starving child online, and he asked me “what’s wrong with that boy?” I told him he didn’t have enough to eat. He left the...

Originally printed on December 28th, 2011 in Mediapost. Mediapost is the largest online trade publication for media and marketing professionals. To see the original article, click here. by Brad Stewart, CEO Adjoy Inc. A rookie hit the biggest ninth-inning grand slam of her fledgling career, single-handedly beating a team that included: Beyoncé; Steve Jobs (making two appearances at bat — once when retiring, once while expiring); the Japanese...

Adjoy increases viewership of online videos and social media sharing by leveraging the tried and true principles of social investment. Adjoy is a disruptive game-changing advertising platform, because it uses social sharing for distribution, and introduces a bright new era of media spending: down to the second billing. Media spending goes directly to charity, with donations being tied directly to viewership of your brand content. Create, give and grow! How Does...

As many of our fans, friends and customers know, the Adjoy player was built initially on Flex and Flash technology. This is a great solution for interactive video, which we leveraged initially to offer customizable pre-roll and post-roll URL’s as well as other functionality. As time has rolled on, customer demand has led us to adopt the newest standard for web video: HTML5. Our research indicates that the average web user does have the browser requirements...

The video below has been uploaded on the Adjoy platform. The GiveGauge in the bottom right corner tracks the number of dollars and cents raised for the campaign on a “1 penny for every 1 second” basis. This piece of technology is the key to gaining increased views, by encouraging viewers to share the video for a good cause. “Donation” is tracked live during viewership, then the total donation is updated with every new view. Other...

Adjoy is proud to announce that The Captiva Farms Adjoy® case study for small business has brought about unprecedented results for small business client, Captiva Farms. Captiva Farms is a horseback riding farm, located about 25 minutes from Ottawa, Canada. Summary for Captiva-Adjoy® campaign Total Budget: $250 dedicated to the Children’s Hospital of Eastern Ontario Video Content: A 1:06 minute promotional video featuring horseback riding at Captiva...