Do you Believe?
There is a lot of talk of segmentation in today’s online media market. Of course you want to make sure that the people who are getting your message are qualified to buy at some point in time. However, there is serious danger to being overly tactical, both from a business and psychological perspective. A question that all marketers and business people should be constantly asking themselves...
Read MoreMediapost Marketing: Green Article
Mediapost published an article today by Adjoy President, Brad Stewart. “Green: Branding” explores the environmental, social and economic importance of brands adopting greener practices. This article is one installment in a series diving into various medias’ innovative approaches to “green”. New York’s Mediapost is the leading online trade publication for media...
Read MoreThe Problem with Video and The Adjoy Solution
The problem with online video is massive. When we founded Adjoy in 2006, we never imagined that online video would become AS NOISY as it has. We knew there would be more videos. But this many???? Camera phones and digital cameras have completely blown up the video market, as well as a new generation of tech savvy youngsters and wanna-be marketers who are clogging the bandwidth with literally...
Read MorePush, Pull and Something In Between
People don’t know about you, and you want their attention. The obvious thing to do is get in their face and tell them about yourself. This is push marketing. Billboards, TV, and internet banners are examples of this type of media. Pull marketing is more of an event than a strategy. This occurs when someone finds a product because they are already looking for it (or something similar). This...
Read MoreMediapost Column: Green Film
There are two approaches that industries take in order to counter disruptive technology: protectionist and innovationist. The film industry seems to be taking the latter approach and, in turn, gives hope for a healthy and greener horizon. Read the whole article, published in Mediapost’s Marketing: Green here. NY based Mediapost is the leading online trade publication for marketing and...
Read MoreMediaPost Column: Green Radio
Brad Stewart’s newest installment of Mediapost’s Marketing: Green column published today. Excerpt: “A summary of radio then: lack of solid student base; tied to the automobile and consumerism; and right-centric. If this is true, common sense would dictate that radio would not be fertile ground for anything greener than the lettuce on a Big Mac. A recent success story, however,...
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