Cause Media vs. Cause-Marketing
What is Cause-Marketing? If you haven’t the heard the term being used recently, you’ve probably been exposed to cause-marketing campaigns of various sorts. Recently, Ford announced that “from April 22 to June 1, Ford will donate $20 [to Susan G. Komen for the Cure] for each Ford, Mercury or Lincoln vehicle test driven at a Ford dealership – up to $1 million.” Ford has...
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Earth Day, 2009: A new sector emerges from the ashes of the meltdown: Cause Media WHAT IS IT? Cause media (CM) is a type of corporate social responsibility (CSR), which brings brand-building benefits to companies through engagement media, while providing non-profit organizations (NPOs) with a new fund raising tool. Enough acronyms for one sentence? WIN-WIN-WIN Advertisers pay for positive brand...
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