The Three Ladders of Online Media: Part II
Media is how it gets there. Message is what’s delivered. The media world has a horrible habit of delivering delicious divas adorning diamond studded dresses in beat up, rusty, loud, gas guzzling pick up trucks. People on the creative side of media seem to get it. There are thousands of commercials that achieve the three ladders mentioned in a previous post. These ads: illicit a deep and...
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Did the following thought ever occur to you? “I am one of the intelligent ones. Advertising has no effect on me.” Let me guess: you also own a bookshelf with over 100 books and a laptop that sits in the same room. Did you know books were toxic? Have you ever burned a book? I don’t have to spell out the imagery associated with book burning. My guess though is that 99.99% of...
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