On the fourth Wednesday of the month, Marketing:Green will focus on green media strategies within specific traditional media. (October: outdoor; November: print; December: TV). Creative, strategic, operational and other media pros are invited to brainstorm and collaborate, with the goal of indelibly cementing “green” into media strategies of all types: Ideas ranging from “so-crazy-it-just-might-work” to “as long as no one gets hurt.”
To read the article by Adjoy President, Brad Stewart please visit Mediapost here.