On the fourth Wednesday of the month, Brad Stewart’s Marketing:Green column focuses on green media strategies and opportunities within specific media. (October: outdoor; November: print; December: TV, January: online video, February: radio). Creative, strategic, operational and other media pros are invited to brainstorm and collaborate, with the goal of indelibly cementing “green” into media of all types: Ideas ranging from “so-crazy-it-just-might-work” to “as long as no one gets hurt.” This month we explore how online video pioneers have been quietly saving the planet behind firewalls, while daring creative producers are pushing the envelope to get their green messages across in front of consumers.
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