Brad Stewart’s newest installment of Mediapost’s Marketing: Green column published today.
Excerpt:
“A summary of radio then: lack of solid student base; tied to the automobile and consumerism; and right-centric. If this is true, common sense would dictate that radio would not be fertile ground for anything greener than the lettuce on a Big Mac.
A recent success story, however, offers deep insight into how pervasive green is becoming, even across a typically non-green medium.”
The entire article can be found here.
NY based Mediapost is the leading online trade publication for marketing and advertising professionals.